Cinram Signs App Services Partnership with Mobovivo

Cinram is expanding its digital delivery services to cover second screen video apps and other new technologies as part of a new strategic partnership between the company’s digital media subsidiary, 1K Studios, and Mobovivo, a leading provider of social TV technology to producers, distributors, networks, and film studios. “The Mobovivo partnership is the next step in our strategy of providing a single source, end-to-end distribution and marketing solution for new and existing clients,” says Ben Higgins, Cinram’s senior vice president of business development and innovation. “The focus of our combined capabilities is to expand our digital delivery to all devices, from the living room television to the smart phone, or tablet.” Mobovivo’s white-label video app platform includes options for a branded interface, an online digital locker, digital rights management, “watch later” capabilities, in-app promotions, second screen implementation, and social media enhancements. “Mobovivo's platform and team perfectly complement the strong creative strengths of 1K Studios and the backend digital supply chain management solutions of Cinram,” says Trevor Doerksen, founder and CEO of Mobovivo. “Our partnership will deliver game-changing services and technology built on extensive industry knowledge and deep relationships with television networks and Hollywood studios.” Cinram notes that the Mobovivo partnership builds upon the company’s expansion of its digital media division in 2011 to support the growing needs of its media and entertainment clients.